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KEY POINTS
 

*Pampers is the preferred product by 85% of the Hospitals across the U.S.!*

PAMPERS® INTRODUCES NEW PAMPERS STAGES DIAPERS & WIPES

New Swipers Wipes and New Clean ‘N Go Wipes Offer Solutions for Today’s Active Babies
and Parents On the Go
 

Pampers® recognizes that babies have different needs at each stage of their development that go beyond a bigger diaper, and in 2002 the company revolutionized the diaper category by launching Baby Stages of Development.  To accompany what Pampers identified as the four stages of a baby's development, the company designed diapers to offer specific benefits for each stage of that development, from Swaddlers, that provide comfort and protection from the first days of infancy, to Cruisers for babies on the move, to Easy Ups,for toddlers starting to learn to do things by themselves and Feel n’ Learn, training pants and bathroom tools created for the potty training stage. Taking these findings one step further, Pampers broadened their STAGES line-up to include a corresponding wipe for every stage of a baby’s development. 

More information on Pampers STAGES line-up below.

 

Celebrities who use Pampers Stages

Desperate Housewives' Marcia Cross is a huge fan of Pampers Swaddlers for her 8-month old twin girls

Jack Black purchases Pampers Sensitive Wipes for his son Samuel Jackson

Grey's Anatomy resident McDreamy Patrick Dempsey received a basket of Pampers products including Pampers Swaddlers for his newborn twins, as well as Kandoo foaming handsoap and flushable wipes for his daughter Tallulah.

P.Diddy welcomed a huge box of Pampers Swaddlers at his baby shower prior to the birth of his twins with then-girlfriend Kim Porter.

 

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Pampers Swaddlers and Sensitive ™ Wipes (0-5 months)

New moms love Swaddlers because of their quilted, blanket-like softness and secure fit. Swaddlers also feature a special Absorb Away™ liner that helps to absorb runny mess and keep it away from baby’s skin.  Sensitive Wipes are ideal for babies, including newborns, because they help restore the natural pH balance of baby’s skin up to two times faster than a washcloth and water, and condition baby’s skin every time they are used.

Swaddlers:

• Super-stretchy sides, overlapping “Grow With Me” tabs, a cover with quilted, blanket-like softness and a secure fit as their little body develops.

• Feature Absorb Away Liner,™ to help absorb runny mess better than before and help keep it away from baby’s skin.

• Available in sizes Newborn through size 2 and now in new size 2-3 (birth weight to 22 lbs).

Sensitive Wipes with a Touch of Milk Essentials:

• Ideal for all babies, including newborns, because they help restore the natural pH balance of your baby’s skin up to two times faster than a washcloth and water.

• Conditions your baby’s skin every time you use them. They are hypoallergenic, perfumefree and help maintain the natural, healthy condition of baby’s skin.

• They are perfect for the needs of newborn babies (0 to 6 months old).

Pampers Cruisers and NEW Swipers™ Wipes (6-17 months)

Diaper changes at this stage may be messier with the introduction of solid foods and more difficult for parents as babies start to crawl, roll over, and walk. Pampers Cruisers and new Swipers Wipes are designed for newly active to walking babies exploring their world and new foods. Diaper changes may be messier with the introduction of solid foods and more difficult for parents as babies start to crawl, roll over, and walk.

Cruisers:

Feature super-stretchy sides and leg cuffs that follow a baby’s every move while he is curiously discovering his world.

• Available in sizes 3 to 6 and now in new size 7 (16 lbs to 41+ lbs).

New Swipers Wipes:

• Feature a Soft Gripper™ texture to help clean difficult messes and give baby a comfortable cleansing experience.

• Are 20 percent thicker than regular Pampers wipes to handle bigger messes.
Designed for the specific needs of babies (6 to 17 months old) who are starting to eat new foods and become very mobile.

Pampers Easy Ups and NEW Clean ‘N Go™ Wipes (18-23 months)

Pampers Easy Ups training pants and new Clean ‘N Go Wipes were specially designed for toddlers starting to learn to do things by themselves. From learning to eat on their own to exploring the world around them, these little ones are always on the go and parents often need a way to clean their toddler from head to toe!

Pampers Easy Ups

• Training pants for boys and girls with a fit like real underwear that are ideal for easystanding changes and help toddlers navigate the early steps of potty training.

• Feature customized leakage protection—in the middle for girls and up front for boys. Available in sizes 4, 5, 6 (16 lbs to 37+ lbs).

New Clean ‘N Go Wipes

• Help wipe away dirt and germs from a toddler’s face, hands, and bottom, leaving a thoroughly cleansed feeling.

• Designed for the specific needs of toddlers (18 to 36 months old) who are starting to explore their environment.

• Hypoallergenic, tear-free and contains pure water. This allows mom to safely use the product on her toddler’s face and to help wash away dirt and germs and help remove stuck-on food from hands and face.

• Feature a soft, re-sealable package for on-the-go moms that is convenient, easy-tocarry and easy dispensing for mom while she is on the move.

Pampers Feel ‘N Learn and Kandoo™ Flushable Wipes (24+ months)

Pampers Feel ‘N Learn and Kandoo products are specially designed training pants and bathroom tools created for the potty training stage. Pampers empowers kids to help them learn to go to the potty and practice good hygiene.

Pampers Feel ‘N Learn Training Pants

• The only training pant with the suspended Feel Wet Liner ™, which allows toddlers to FEEL wet immediately to help them LEARN when it’s time to use the potty.

• Available in sizes 3T/4T and 4T/5T and now in new size 2T/3T (18 lbs to 50 lbs).

Kandoo Flushable Wipes

• Come in a colorful, easy-to-use, pop-open tub, with a skid resistant-base to help keep it from slipping off the countertop.

• Dispense one wipe at a time, and are sized especially for kids’ small hands – making it easy for them to learn to “do it themselves.”

• Flushable and lightly moistened for gentle, easy cleaning.

• Available in Magic Melon, Funny Berry and Sensitive.

 

PHOTOS

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LOGOS & BANNERS

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PRESS

Lifestyle magazine "Keeping Up with Baby" article - click to read more


OFFICIAL LINKS

For more information on Pampers products, visit Pampers.com

Pampers is  making it easy for parents to track and celebrate the growth and development of their children by offering a free “Baby Stages of Development Growth Chart,” available to parents for a limited time at www.pampers.com/babystages.

 

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