Luvs, a trusted name in baby care, provides parents and caregivers with diapers that offers premium leakage protection for less than the pricey brands – which is important in today’s tougher economic environment.

Understanding that many families across the country are more financially conscious than ever, Luvs has partnered with mom-comedienne, author and overnight internet video sensation, Anita Renfroe, to encourage parents to brave these times without losing their minds, wallets or their sense of humor.

Renfroe will unveil her latest comedic song and video – a sequel to the original “Mom-sense” jingle set to the William Tell Overture that millions of people have viewed and enjoyed – available to view or download for free exclusively at Luvs.com starting June 25.

Luvs is  also offering a $5-off coupon via its Web site and encourages moms everywhere to take a stand against pricier diapers by pledging to choose products that offer premium features for no extra cost.  Quantities are LIMITED and available on a first-come, first-served basis.