Instagram and Twitter Break Up; Social Media Filters Their Sadness

Last week, Instagram announced that it would disable the ability to view their images on Twitter’s platform.  Users can still share their filtered photos via the micro-blogging site, but the tweets would only display a link that drives back to Instagram’s platform instead of allowing followers to view the photos on Twitter.
This was done for two reasons:

  1. Instagram, which Facebook purchased for $1 billion back in April, does not want you to view their product on Facebook’s primary social media competitor.  Instead, it would rather you view these images on either Instagram or Facebook’s platform.  This is probably one of the reasons Instagram started rolling out user profiles on their website a few weeks ago (their website only drove you to either the iTunes app store or Google Play store prior to this).  In the interest of social media sharing, they won’t prohibit you from sharing the photos on Twitter, but driving back to their own platform helps in the self-promotion of their product.
  2. While we are unsure whether or not this is in response to the above, Twitter announced a filtering function for their platform.  Now, Twitter has a product that directly competes with Instagram/Facebook.  You can view some comparison shots here.
Will Twitter’s new filtering program compete with Instagram?  My guess is that Twitter users will be more inclined to try the filters on their platform before trying out Instagram, which in effect cuts into Instagram’s growth.  However, I don’t feel that current Instagram users will convert back to Twitter for their photo sharing, especially since the functionality is still available (albeit via a link).  However, only time will tell who will win your (properly filtered) heart.

And, the Color You’ll Be Seeing Everywhere in 2013 Is…

In case you haven’t already heard, Pantone – the authority on all things color – released their pick for 2013′s “Color of the Year” late last week. And the verdict? Emerald, more specifically Pantone® 17-5641. You might think the color of the year is nonsensical, but au contraire: Pantone’s annual announcement dubbing the upcoming year’s hottest hue has become big business for the marketplace. Sephora is already set to release a Pantone collaboration based on the latest hue of the moment this upcoming March, while JCPenney is debuting a bedding collection in collaboration with Pantone inspired by the verdant color this February. The announcement of Pantone’s “Color of the Year” has become something of a juggernaut itself, with bloggers taking to the web to release the news as soon as it’s put out there. Fun fact: since the announcement, there have been over 1,200 Tweets sharing the news from the @Pantone handle.

Leatrice Eiseman, executive director of the Pantone Color Institute said in a press release that the shade is, “…The color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.” Pyscho-social musings aside, how do you feel about Emerald and do you think you’ll be seeing more of it in design this upcoming year?

Tweet @RocketXL and share your thoughts with us!

Curious to read more? Then click here.

Avoid Mentions of Pretty Much Anything…with Pop Block!

Sometimes, I can’t stand when people are posting about the same about the same thing.  Even though Facebook has taken great steps to help cut down on the same topics covering your news feed, there are certain topics that just overrun the entire space (I’m looking at you, 2012 election).  Fortunately, companies like Pop Block exist!

You can tell by the screenshots that it’s a pretty simple concept: simply tell Pop Block which words to avoid, and it will simply black them out!  This way, as much as we all love Justin Bieber or Gangnam Style (read: I don’t), these phrases can be avoid when checking out my various feeds…or any site at all!

Learn more here: https://pop-block.com/

People We Follow: Cory Booker

With the election this year, it seemed as if politics had its own Facebook account with the amount of posts dedicated to it!  Facebook even went so far as to dedicate an application to it, which you can see here.  Usually, I’m one to ignore the numerous musings of the political masses.  However, one politician really stands out to me in social media.  No, it’s not him.  Or even him.  It’s Cory Booker, mayor of Newark.

Just by looking at his profile, you wonder: how did the mayor of a city in New Jersey amass over 1.3 million followers?  Well for starters, he kept his followers abreast of the situation during Hurricane Sandy and even responded directly to those with issues (and hilariously downplayed a few unrelated ones).

However, a recent Twitter conversation with a follower inspired a social campaign he is calling the #SNAPChallenge.  Basically, he will attempt to live off of the $30 that SNAP (Supplemental Nutrition Assistance Program) provides in food stamps to each NJ citizen every month.  Furthermore, he has encouraged others to partake in the challenge and raise awareness for both frugal living and assistance that is needed with welfare programs.  You can see more about it in the video below:

As well as the items that Mayor Booker has purchased for the challenge:

Are you going to try the #SNAPChallenge?  You can follow Mayor Booker at www.twitter.com/CoryBooker

 

The Most Popular Retailers, Words, and Check-ins on Black Friday

Facebook Privacy Laws: Status Updates Do NOT Protect You

So I’m sure many of you saw the following post at least once on your Facebook news feed this week (or posted it yourself):

Basically, Facebook users posted this statement in an attempt to retain ownership of the content they post on Facebook (vacation pictures, statuses about cats, etc.) and forbid Facebook from using them for commercial purposes.  While a valiant effort, this does not work for three reasons:

  1. As with most of these situations, posting something as a Facebook status update does NOT protect you from whatever you are accusing nor does it constitute law.  Similarly, I cannot simply post “I hereby state that Facebook owes me $1 billion” and assume that Facebook is suddenly bound by law to pay me.
  2. When you sign up for an account, you agree to Facebook’s Terms & Conditions, so there’s not a lot you can do to change them (although Facebook does allow you to update your privacy settings).  That being said, Facebook is required to inform you when their Terms & Conditions have changed, so it’s important to pay attention to the changes.
  3. Specific to the post above, Facebook’s Statement of Rights & Responsibilities (see #2) already state that you own the content you post.  And while you do grant Facebook a royalty-free license to use it, deleting a post/image that no one has shared immediately ends Facebook’s right to use it!

My favorite part about the post is the use of the Berne Convention to further validate the claim.  However, the Berne Convention is simply an agreement between countries to recognize copyright infringement.  For example, under the agreement, France recognizes that content posted within its country can still be copyright infringement, even if the content originated in the US.

Overall, it’s very important that people protect themselves and their identity when using social media.  And it is admirable that some people take well-intentioned steps to do so.  However, understanding the above points and what constitutes legal protection is paramount to ensuring that you remain safe on the internet.

For a more humorous approach to the above (and insulting, if you posted it), check out this video:

http://www.collegehumor.com/video/6851490/facebook-law-for-idiots

 

Cyber Monday Hits Biggest Numbers Yet

Cyber Monday sales increased by 30.3% from the year before, according to the latest data from IBM Smarter Commerce, which tracks online sales for 500 retailers in the U.S.

Total sales increased even though the amount spent per order decreased, a fact that IBM attributes to consumers placing a greater number of orders this year. IBM found that shoppers spent an average of $185.12 per order this year, compared to $198.26 in 2011. Consumers purchased about one more item per order this year than last year, bringing the total to 8.34 items.

Cyber Monday shopping peaked early in the day, with the highest shopping momentum around 11:25 am EST. There was also a surge in shopping after work when consumers had more time to shop.

http://mashable.com/2012/11/27/cyber-monday-sales/

Sometimes, security cameras catch something totally different…

http://www.youtube.com/watch?v=5N-BSQvASs0

Business Cards From Your Favorite Star Wars Characters

If there is one thing you can say about many  of the people here at Rocket XL, it is this: we LOVE Star Wars.  We simply cannot get enough of it, and thanks to Disney’s purchase of the franchise, we will likely receive more of it!  And now, there is one Etsy user who is selling original business cards from each of the characters!  We posted a few of our favorites below, but you can view all of them (and find the buy link) here.

Lastly, do not be surprised if “Professional Hero” suddenly appears on my business cards.

15 People Made Famous by the Internet in 2012

The internet has been creating celebrities for years but in 2012 the opportunity for fame especially increased.  Although we’ve mainly been entertained by these 15 people, we also saw a viral philanthropy movement.  Below are a few stories of the 15 people who famously caught the Internet’s attention in 2012.

Karen Klein (Bullied Bus Monitor)

New York resident and bus monitor Karen Klein received more than $700,000 from the Internet after being bullied in June by middle schoolers.  The story shared from Reddit to other online communities, eventually reaching mainstream media. After the story went viral, Klein was flooded with sympathies and donations from online strangers. She used a portion of the money to launch an anti-bullying foundation.

Felix Baumgartner 

Skydiver Felix Baumgartner broke records when he jumped from the middle of the earth’s stratosphere, 24 miles above the planet! Not only did Baumgartner break physical records, the livestream shattered the YouTube record and became the most-watched streaming event in history.

Psy

He is a Korean pop singer Park Jae Sung who released a song called “Gangnam Style,” in July. The catchy tune gained the attention of more than 8 million YouTube views within two weeks. Today, the original video boasts over 700 million views and broke the Guieness World Record for most likes on YouTube.

 

Please see below for the remaining 12 famous by the internet:

Carly Rae Jepsen

Zeddie Little (Ridiculously Photogenic Guy)

Michael Brutsch (Violentacrez)

McKayla Maroney

Michelle Jenneke

Jamie Lynne Grumet

Lydia Callis

Gotye

Krispy Kreme

Bobak Ferdowsi (NASA Mohawk Guy)

Laina Walker (Overly Attached Girlfriend)

Joseph Kony