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	<title>Rocket XL Launchpad</title>
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	<description>Thought Accelerated Since 2002</description>
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		<title>How to Be Happier at Work, you ask?</title>
		<link>http://www.rocketxl.com/launchpad/2013/05/how-to-be-happier-at-work-you-ask/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/05/how-to-be-happier-at-work-you-ask/#comments</comments>
		<pubDate>Thu, 02 May 2013 18:14:36 +0000</pubDate>
		<dc:creator>Anson Sowby</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2310</guid>
		<description><![CDATA[I just gave a quick blurb to the Huff Post about why eating makes me happy at work &#160; &#160; - Anson.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 13 Traits of a Good Boss</title>
		<link>http://www.rocketxl.com/launchpad/2013/04/top-13-traits-of-a-good-boss/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/04/top-13-traits-of-a-good-boss/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 18:10:28 +0000</pubDate>
		<dc:creator>Anson Sowby</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2305</guid>
		<description><![CDATA[Here&#8217;s a quick blurb that I provided for Monster Thinking.  Monster Thinking &#8211; tip #2 is yours truly. &#160; - Anson.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I Don&#8217;t Care What My Facebook Friends Like</title>
		<link>http://www.rocketxl.com/launchpad/2013/04/why-i-dont-care-what-my-facebook-friends-like/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/04/why-i-dont-care-what-my-facebook-friends-like/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 00:03:16 +0000</pubDate>
		<dc:creator>Anson Sowby</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2299</guid>
		<description><![CDATA[Yes, I know that&#8217;s an odd title to see on the blog of a social media firm who makes it&#8217;s livelihood representing major brands on Facebook. AND it&#8217;s even odder to be coming from yours truly, the CEO.  I welcome you to read about my gripes with Facebook on Forbes.com &#160;]]></description>
		<wfw:commentRss>http://www.rocketxl.com/launchpad/2013/04/why-i-dont-care-what-my-facebook-friends-like/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Staring at the Color Green Increases Your Creativity</title>
		<link>http://www.rocketxl.com/launchpad/2013/04/staring-at-the-color-green-increases-your-creativity/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/04/staring-at-the-color-green-increases-your-creativity/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 17:23:45 +0000</pubDate>
		<dc:creator>Anson Sowby</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2288</guid>
		<description><![CDATA[Who knew that staring at the color green increases your creativity?  Several recent studies suggest that the best route to an &#8220;aha moment&#8221; involves stepping away from the grindstone-whether its taking a daydream break, belting back a drink or two or simply gazing at something green.  According to a new study from the Wall Street [...]]]></description>
		<wfw:commentRss>http://www.rocketxl.com/launchpad/2013/04/staring-at-the-color-green-increases-your-creativity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>INFOGRAPHIC: Facebook Privacy Settings</title>
		<link>http://www.rocketxl.com/launchpad/2013/03/infographic-facebook-privacy-settings/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/03/infographic-facebook-privacy-settings/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 21:26:59 +0000</pubDate>
		<dc:creator>Michael Lynch</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[settings]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2266</guid>
		<description><![CDATA[It is certainly no secret that Facebook&#8217;s privacy settings have been the target of much debate over the years.  Questions about their coverage and users&#8217; control over them have been discussed continuously, and Facebook, to their credit, have continued to expand these controls to allow users to protect what they do not necessarily want people [...]]]></description>
		<wfw:commentRss>http://www.rocketxl.com/launchpad/2013/03/infographic-facebook-privacy-settings/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
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		<title>Oreo and the Power of Real Time Marketing</title>
		<link>http://www.rocketxl.com/launchpad/2013/02/oreo-and-the-power-of-real-time-marketing/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/02/oreo-and-the-power-of-real-time-marketing/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 22:53:56 +0000</pubDate>
		<dc:creator>Michael Lynch</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand content]]></category>
		<category><![CDATA[oreo]]></category>
		<category><![CDATA[real time marketing]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2262</guid>
		<description><![CDATA[Unless you’ve been living under a social media rock, you may have heard about Oreo’s brand domination during the Super Bowl.  The simple yet powerful tweet, posted while viewers suffered through a 30-minute blackout during the megaevent, introduced the world to the strategy of Real-Time Marketing.  By having brand &#38; agency teams on call during [...]]]></description>
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		<slash:comments>233</slash:comments>
		</item>
		<item>
		<title>Is Hiring A Celebrity As Your Creative Director Worth It?</title>
		<link>http://www.rocketxl.com/launchpad/2013/02/is-hiring-a-celebrity-as-your-creative-director-worth-it/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/02/is-hiring-a-celebrity-as-your-creative-director-worth-it/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 22:12:33 +0000</pubDate>
		<dc:creator>Michael Lynch</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2239</guid>
		<description><![CDATA[Yesterday, Ad Age posted an article discussing the trend of “hiring” a celebrity as part of your creative team (article here).  For example, as opposed to signing Marc Jacobs on as a spokesperson, Diet Coke has upped the ante by hiring him as a Creative Director.  The article offers good points for and against this [...]]]></description>
		<wfw:commentRss>http://www.rocketxl.com/launchpad/2013/02/is-hiring-a-celebrity-as-your-creative-director-worth-it/feed/</wfw:commentRss>
		<slash:comments>151</slash:comments>
		</item>
		<item>
		<title>Google+: The Unlikely Hero</title>
		<link>http://www.rocketxl.com/launchpad/2013/01/google-the-unlikely-hero/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/01/google-the-unlikely-hero/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 18:38:02 +0000</pubDate>
		<dc:creator>Michael Lynch</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2207</guid>
		<description><![CDATA[Try this exercise: when I say “three social networks,” which come to mind? Facebook? Twitter? Pinterest? Maybe LinkedIn or YouTube?  Those were the sites that came to mind for me.  What is more important for purposes of this conversation is a site that may not have come to mind: Google+.  In June 2011, Google launched [...]]]></description>
		<wfw:commentRss>http://www.rocketxl.com/launchpad/2013/01/google-the-unlikely-hero/feed/</wfw:commentRss>
		<slash:comments>131</slash:comments>
		</item>
		<item>
		<title>ROCKET FUEL: 1/25/13</title>
		<link>http://www.rocketxl.com/launchpad/2013/01/rocket-fuel-12513/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/01/rocket-fuel-12513/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 23:11:06 +0000</pubDate>
		<dc:creator>Emily Corbin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2188</guid>
		<description><![CDATA[Ah, Friday &#8211; we love you. Below we&#8217;ve rounded up some favorite newsworthy items from the past week for your reading pleasure. Facebook made an important announcement this week about the launch of a new conversion measurement and optimization system. Clients everywhere rejoice!  (via Inside Facebook) Didn&#8217;t make it to Davos for the WEF? Neither did we, [...]]]></description>
		<wfw:commentRss>http://www.rocketxl.com/launchpad/2013/01/rocket-fuel-12513/feed/</wfw:commentRss>
		<slash:comments>46</slash:comments>
		</item>
		<item>
		<title>Rebranding Logos &#8220;for Fun&#8221;: Designer Beware</title>
		<link>http://www.rocketxl.com/launchpad/2013/01/re-branding-logos-for-fun-designer-beware/</link>
		<comments>http://www.rocketxl.com/launchpad/2013/01/re-branding-logos-for-fun-designer-beware/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 18:23:12 +0000</pubDate>
		<dc:creator>Michael Lynch</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[What's New]]></category>

		<guid isPermaLink="false">http://www.rocketxl.com/launchpad/?p=2178</guid>
		<description><![CDATA[It&#8217;s a known exercise for designers to put their own personal spin on things that they love.  They&#8217;re creative people, so they want to constantly exercise their level of creativity and skill by redesigning things that they love!  There&#8217;s nothing wrong with that, right? Well, designer Matt McInerney tried his hand at re-designing a few [...]]]></description>
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		<slash:comments>22</slash:comments>
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