To cap off the week, we’re bringing you a round-up of stories related to the Consumer Electronics show in Vegas, which ends today. What you see on the floor at this show may impact how we digest – and potentially engage with – all forms of media, from Traditional to Social. Some (ahem, The Atlantic) have questioned it’s potential to attract game changing technology, however it’s easy to see the everyday business value in showing here. That, and sometimes it’s not about breaking boundaries but rather evolving and pushing the current envelope ever so slightly to prep consumers for even bigger break throughs. Curious to see some of what you might expect in the coming year? Read on for our favorite stories and trends:

• From a computerized fork that alerts you when you’re eating too fast to the most high-def television EVER, the team at HuffPost Tech reveals the gadgets they found most intriguing here.
• Technology is still (mostly) missing the mark with women, says AdAge panel. Agreed?
• Rad or bad:  Snooki attracts more attention than Bill Clinton. (via Mashable)
• Death to 3D in 2013? Read more at PSFK.

Social media’s landscape is ever changing and one of Rocket’s founders – Craig Howe - recently sat down to chat with Fast Company to answer 9 burning questions, including his thoughts on where Social Media will go, in the upcoming year. Read on for some of his smart and thoughtful insight here and let us know what you think @RocketXL!

Within the digital sphere, we all move lightning quick to continuously educate our Clients and push campaigns to new fronts.  One of the most important things to consider in any project is to have a deep rooted understanding of how people will act and react to your work to help drive campaign objectives. Here at Rocket XL, our CEO Anson Sowby, always asks a key question before we execute, “Is the juice worth the squeeze?”

Wondering what else it takes to run a thriving creative digital agency? Check out Anson’s interview with The Agency Post here for more insight!

Have any direct questions for Anson? Tweet them to us @RocketXL using #AskAnson!

Zeitgeist: is there a word any more German sounding? At any rate, it’s one of those things everyone loves to ponder as the year comes to a close. I don’t know about you, but I have a hard time remembering what I was Tweeting, sharing on Facebook and searching for last week, not to mention in January! Luckily, the ever-amazing Google team has recapped the year in searches here for your pleasure. I like to think of it as the Internet’s year book. Everything from images that trended (One Direction, anyone?) to top searched movies (remember Paranormal Activity 4? Yeah, me neither) can be found in Google Zeitgeist.

The coolest feature though? In my opinion that would be the interactive map in which you can search trending topics in different areas of the world. Take a look and try it for yourself; and if you’re not motivated already, maybe the video below will inspire you to take a peek!

Share your thoughts on it with us on Facebook and on Twitter @RocketXL!

The NBA awards has taken to the social channels- Finally. On June 6^th, the NBA announced a special segment of the NBA awards to be dedicated to active players, owners, and fans whom excel at using social media.  Awards will celebrate social media success on platforms including Twitter, Facebook, Instagram and YouTube, according to league representatives. Awards recipients will be the player who best uses social media across all platforms, the team or players who created the season’s most viral blooper play and the team whose social following saw this biggest boost this year.  The NBA has proven to take what I believe is a proper route in dealing with the new social platforms, instead of discouraging players from reaching their fans via Twitter, instagram, Facebook, etc.  The NBA is the first, will the rest of the sports leagues follow suite?  What do you think?