Archive for the ‘ Facebook ’ Category

Boosting Facebook Engagement

For anyone who’s ever managed or assisted someone that’s managed a community, you know that while a rigorous posting schedule is a solid strategy for boosting fan engagement on Facebook, it’s easy to get stuck in a rut, post-wise. It helps to have a few quick tips and stats at your fingertips to provide a fresh perspective on brand updates and give your overall interaction numbers a little jump-start.

Luckily, our friends at Buddy Media understand this, and they’ve distilled 2 weeks of post statistics from more than 200 major brands down to a few simple tips to improve Facebook engagement:

1) Posts containing 80 or fewer characters had higher engagement rates than posts longer than 80 characters (and yet less than 20% of all posts studied were this short!)

2) Brand posts outside of business hours showed 20% higher engagement on average (but more than 60% go live during business hours)

3) Thursdays and Fridays showed the highest rates of engagement overall

4) The lowest rates of engagement came on Saturdays

 

 

 

 

 

 

 

5) Words like “event” and “winning” boosted engagement higher than “contests” and “promotions”

6) Posts ending in questions are good, but posts ending in questions that ask “where”, “when”, “would”, and “should” (rather than “why) are better

Next time you’re looking to change up your posting routine, consider employing 1 or more of these strategies and see how your own community responds!

 

Facebook Introduces Mobile Page Manager

In the all-too-thin file of “Thing Facebook has Done Right Lately”, we find a quiet app launch that greatly eases the lives of community managers everywhere. Ladies and gentlemen, meet the Facebook Mobile Page Manager.

Equal parts “hooray” and “finally!”, page managers everywhere no longer have to make a dash to a PC whenever they want to moderate a comment thread, post an update, or pull up some insights on the fly. The full feature set includes:

  • Post new updates and photos
  • Get notified about new activity when it happens
  • Respond, post and comment as your page from your mobile
  • Manage all of your pages from the app
  • View your latest page insights

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The catch? It’s currently only available on iPhone, so all you android users are still relegated to your PC’s. Oh, Facebook…

Effect of publication time on engagement

“It was the best of times, it was the worst of times…” could refer to the plight of the French peasantry, but taken out of context Dickens could also be referring to Monday at 1:00pm ET and any day after 8:00pm ET, respectively. Yes, these are the actual best and worst times to post on Facebook and Twitter.

Bit.ly released new data based on wide usage of its links-shortening service showing the best and worst times and dates for sharing, as well as a few other tidbits, as written up by Mashable:

  • Best time to get a link clicked on Twitter: Mondays, between 1:00pm-3:00pm ET
  • Worst time to Tweet with a link: Any day after 8:00pm ET, and after 3:00pm ET on Fridays
  • Half-life of a link posted on Twitter: 2.8 hours
  • Best time to post on Facebook: Wednesday at 3:00pm
  • Best time to post links on Facebook: Any day between 1:00pm-4:00pm
  • Worst times to post on Facebook: After 8:00pm and before 8:00am
  • Facebook traffic peaks: Between 11:00am and 4:00pm
  • Best times to post on Tumblr: Anytime AFTER 4:00pm, best traffic is gotten after 7:00pm ET
  • Best day for Tumblr? Friday evenings.

While it’s useful to see the data displayed simply like this, any account manager with his/her salt can tell you that it varies widely from community to community, and your best bet is to Know Your Fans. Know what gets them clicking and when, and how. For example, take a look at the two “engagement by times of day” charts below from 2 CPG food brands here:

Brand A:

 

 

 

 

 

 

 

Brand B:

 

 

 

 

 

 

 

However, if you’re feeling like you’re in a bit of a rut with your community, the suggested times and days above might be some good tests for shaking things up a bit.

What do you think? Do you notice differences in posting times and days from community to community?

Social Media and Your Health: The Good, the Bad, and the… Gross?

We’re so immersed in our social media worlds on a daily basis that it comes as no surprise that digital habits could impact our mental and physical well-being. Behold, the latest strange (and awesome) news about the intersection of social media and health:

1) Interactive Billboard Makes a Point About Domestic Abuse:

In the category of “Social Media for Good”, we find this gem from the UK: An interactive billboard in a London trainstation allows passersby to stop a man from verbally abusing a woman on a billboard. Viewers watch as a man berates a woman above them in the station, and are encouraged to go to a website where they can “swipe” the man away – who physically gets moved several hundred feet away in the terminal. While it’s an obvious oversimplification of a scary situation, the point is driven home that sometimes, a phone call is all it takes to separate a victim from his or her abuser.

2) Oversharing on Facebook as Satisfying as Sex?

You read that right – in a new study out of none other than Harvard University, 300 participants were asked to disclose opinions and other information about themselves during an fMRI scan. Researchers found that the pleasure centers in the brain were “robustly” activated, as much so as when indulging in a favorite food, getting money, or partaking in… uh, sex. Feel free to drop that little nugget into your next proposal when a client laments, “I just don’t get the appeal of Facebook…”

3) Hospital to Live Tweet Brain Surgery

And finally, under the heading of “just because you can, doesn’t mean you should”… Houston’s Memorial Hermann Northwest Hospital will be live tweeting a brain surgery this Wednesday. Set your alarm – the event starts at 8:30am EST sharp with the first incision expected around 10. The best part? Not only will they be tweeting the event, but the pictures will be up on Pinterest for all to see! This isn’t the first time the hospital has live-tweeted a surgery – their live tweet of an open-heart surgery earlier this spring was viewed an estimated 125 million times. Someone should tell them about the “Overshare” study above…

 

 

Creative Use of Facebook’s Timeline Design: “Drugs Set Your Timeline”

Thanks to Ad Age for sharing Israel’s Anti-Drug Authority’s campaign that creatively uses Facebook Timeline’s design in a drug awareness campaign. The campaign, which came out of McCann Digital Israel, uses a real user profile for fictional character, “Adam Barak,” showing a year of his life with drugs and a year without. The photographs are of the project’s copywriter, Daniel Barak.  View the campaign here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[Infographic] iPhone vs. Android: The Social App Activities That Set Users Apart

Mashable pushed out another interesting infographic this week. Check out the stats below on how iPhone and Android users compare on social app usage. No surprise, Facebook accounts for an average of 10% of all data used by iPhone users and 5% of all data used by Android users.

[Infographic] Facebook by the Numbers

Mashable Infographics (@emilycaufield and @benparr)  pulled together this great infographic on social media giant Facebook last week. It includes a sleek overview of high-level numbers for the social network, and some really great Top 5 statistics for fan pages and brands. Who knew that politicians were so popular in the Philippines?

Facebook Timeline: OMG Facebook changed Again!

At last week’s F8 Conference, Facebook founder Mark Zuckerberg unveiled the newest update in Facebook: Facebook Timeline.  Calling it an “important next step to help you tell the story of your life,” Zuckerberg and his Palo Alto buddies have altered the Facebook experience once again.  They’ve turned the main page of your profile into a running scrapbook of your digital self. You can now scroll down to 2007 and see the photos that a friend tagged of you or see what kind of pages you Liked back in 2009.  The question is: is it too much?

After playing around with the new format (compliments of this Mashable work-around), it’s the first major update that I’m supporting from the beginning.  I didn’t like the News/Mini feeds at first or when the wall began identifying who wrote on it, but this change seems pretty cool.  Facebook is clearly going for the heart-strings by creating an experience where you can easily go back and revisit your history (since you’re sharing it anyway!).

Here’s a short list of what I like/don’t like about the new Timeline:

Pros:

  • Can view all of your past activity within seconds
  • Map functionality will help create a pretty cool display of the places you’ve been to
  • You can now watch TV/Movies, listen to music, and read news with your friends within Facebook
  • Applications now identify WHY they need your info and not just the info they need

Cons:

  • Others can dig as deep into your profile as you can
  • Facebook shares your “lightweight” activity (e.g. liking someone’s picture) via a running Ticker that’s always visible on the side of each member’s page
  • When you click on “view more” for a particular time period, the page scrolls up to the end of the year and loses your place

As is always the case with Facebook’s changes, privacy remains a heavy concern and some of these updates can go either way.  For example, now applications will only ask your permission once before sharing your activity.  Whether you like sharing which songs you’re listening to or not, Spotify won’t annoy you by constantly asking you to share or not.  However, if you’re more of a “selective sharer,” this could be problematic.  My suggestion is to play around with the “apps settings” page to help customize what you like.

Still, Facebook has implemented a plethora of privacy settings.  You can customize each application to share with only certain groups of people, this includes anyone or no one.  If your status update is intended for a certain group of Friends, you can make it only visible to them.  Personally, I’m one for sharing a lot, but if you don’t like sharing everything, Facebook has done a pretty good job with these custom settings.

As with most of the changes before, you’ll probably hate Facebook Timeline when you first try it.  But I urge you to give it some time, and I’m willing to bet you’ll end up loving it.  Just be sure to play around with the privacy settings, and you’ll be a believer in no time!

Five Tips for Marketers From MTV’s Study of Millennials’ Digital Habits

A great article written by the folks at MTV who studied their social networking audiences. They detail their findings from our study and posed as a few key questions that marketers might want to consider as they strategize about how to connect to the latest version of consumers:

Does your brand follow the rules of digital etiquette?

Can my brand proxy for my audience?

Does your brand curate its online identity, like a millennial?

How intense is your brand’s feedback loop?

To tweet or to Tumble, that is the question …

http://adage.com/article/cmo-strategy/marketing-tips-mtv-s-study-millennial-digital-habits/228811/

BMW Defines Luxury Tweeting

Word on the UK street is that the luxury sedan, BMW M5 2012 will provide the true meaning of luxury after it releases this next generation model by the end of this or next year. The M5 2012 will feature an extensive range of driver’s assistance, lane change warning system, internet access, extended integration of smartphones and more. You know, all that fun car jazz.  Added into the mix will be Facebook and Twitter apps. That’s right, drivers will be able to post from the car’s dashboard. That’s luxury posting at its finest. Not entirely safe, but definitely buzzworthy. Recommended for those who enjoy waiting in parking lots while their significant other is doing a boring activity.

Source: Yugatech
Photo Cred: Car News Review