A great article written by the folks at MTV who studied their social networking audiences. They detail their findings from our study and posed as a few key questions that marketers might want to consider as they strategize about how to connect to the latest version of consumers:

Does your brand follow the rules of digital etiquette?

Can my brand proxy for my audience?

Does your brand curate its online identity, like a millennial?

How intense is your brand’s feedback loop?

To tweet or to Tumble, that is the question …

http://adage.com/article/cmo-strategy/marketing-tips-mtv-s-study-millennial-digital-habits/228811/