A Projection in the Mountains
Regular mountains and waterfall by day, live 3D projection map by night. To celebrate its 30th birthday, Canada’s Wonderland set up a live 3D projection map over by the theme park’s famous centre piece. We’ve already seen 3D projection maps appear on buildings and more buildings so this is a great use of outdoor media space with the cross of digital inspiration.
Every Canada’s Wonderland visitor has taken a photo (or 2…or 5… guilty!) by the mountains and waterfall. This was a chance to experience a thrilling ride with your eyes.
These crisp, beautiful motions of art in digital form are eye-popping. 3D projection maps generate astounding reactions such as “wicked!” or “woooow.” Indeed. Okay mountain, you’ve already captured my attention. Draw me in and get me to love it more.
An interesting social layer would enable audience members to tweet in real-time to the mountains and waterfall. It can range from sharing how cool the projection is, to shout-outs at friends or even break-ups. Wouldn’t it be a sweet surprise for participants to see their names (or Twitter handles) in the mountains.
Props to Canada’s Wonderland for its creative use of outdoor media which provided visitors with thrills, a memorable experience and excitement on a whole new level.
If you listen carefully, you’ll hear the audience reacting after every new scene. I’m excited to see what other ideas will emerge from the use of 3D projection maps. Stay tuned.