ABOUT THE DOVE® SELF-ESTEEEM FUND

Too many girls and young women develop low self-esteem from hang-ups about looks and consequently fail to reach their full potential in later life. The Dove Self-Esteem Fund (DSEF) was established as an agent of change to inspire and educate girls and young women about a wider definition of beauty.  The DSEF is committed to help girls build positive self-esteem and a healthy body image, with a goal of reaching 5 million girls globally by 2010.  It has already reached 2 million young women.  

The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today’s stereotypical view of beauty.  In the U.S., the DSEF supports the Boys and Girls Club of America and the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources.  In the United Kingdom and other countries, the Fund supports Body Talk, an educational program about body image and self-esteem in schools.  Since 2006, the Dove brand has conducted nearly 2,700 self-esteem educational workshops around the world. 

 

 

KEY CAMPAIGN FACTS/UPDATES

The Dove Self-Esteem Fund was established to inspire and educate girls about a wider definition of beauty and is committed to reaching 5 million girls globally by 2010 with self-esteem programming. Thanks to the support of influential women globally, Dove has already reached 2 million girls and conducted nearly 2,700 educational self-esteem workshops since 2006.

Dove recently released the Real Girls, Real Pressure: A National Report on the State of Self-Esteem, conducted with girls between eight and 17 and commissioned by Dove Self-Esteem Fund, to provide additional information to help Dove better understand the issues, causes and outcomes of low-esteem -- as well as the most powerful change agents on a national and regional level. READ REPORT HERE

Findings from the Report found that the majority of girls (seven in ten) feel they do not measure up in some way including their looks, performance in school and relationships. Most disturbing is that girls with low self-esteem are engaging in harmful and destructive behavior that can leave a lasting imprint on their lives.