KEY POINTS

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BODY SPRAY
  • Old Spice, the voice of experience for men’s grooming for nearly 70 years, relaunched its popular body spray line in May 2007
  • Old Spice Body Spray embraces the brand’s long-term heritage and reveals a new look.  The new packaging features iconic Old Spice images from the past, including the classic Clipper Ship and original script logo.
 
 
  • For those guys who appreciate the timeless character of Old Spice aftershave, Old Spice Body Spray is available in the Classic scent.
  • Old Spice Body Spray is also available in the following scents: After Hours, Aqua Reef and Pure Sport.
  • Old Spice Body Spray is available at an SRP of $3.79 – 3.99 for a 4 oz. can.

 

"Voice of Experience"

 

  • As a male grooming leader for generations of men, Old Spice is an authority on the "Male Experience"
  • “Experience is Everything.”  There is one thing that unites and defines men young and old – the quest for experience.
 
 
  • With nearly 70 years in the category, Old Spice is deeply rooted in the male experience and embodies the core values and promise that guys are looking for.
  • Old Spice brings authenticity, performance and confidence to male grooming and adapts its portfolio to ensure it is delivering relevant and essential products to guys.
  • As the No.1 selling antiperspirant/ deodorant stick and body wash brand with guys of all ages, Old Spice is no longer the grandfather’s aftershave, but embraces and celebrates its successful, groundbreaking history.
  • For guys looking for authentic, iconic brands, no male grooming brand is more genuine or stays truer to its roots than Old Spice.

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PHOTOS

Click on photos for larger JPG image

BW_HotDog BW_IceCream BW_SheepHerder Better_Looking Body Spray Photo After Hours Body Spray Photo Aqua Reef
Body Spray Photo Classic Body Spray Photo Pure Sport Bra_Clasps Brand_Faye_Page Brand_Spot Hair and Body Wash
Hungry Like The Bruce Ad Still Shot OSHEBWPureSportHiRes OSHEDEOPureSportHiRes OSHEInvSolidPureSportHiRes OSRZBWShowtimeHiRes OSRZISShowtimeHiRes
Old Spice Entertainment Weekly article Old Spice NY Times Article Old Spice USA Today Pop Candy 5-16 OldSpiceCologneHiRes    
VIDEOS

Old Spice Videos - Bruce Campbell

 

Behind the Scenes - HTML Code

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Brand Commercial 60 Sec - HTML Code

<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/Af1OxkFOK18"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Af1OxkFOK18" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

Hungry Like the Wolf 60 Sec - HTML Code

<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/Yg6bZSM48vU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Yg6bZSM48vU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

 

-- Copy/Paste code to place video on your site --


LOGOS

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OFFICIAL LINKS

oldspice.com - Old Spice Home Page

youtube.com/results?search_query=old+spice - Old Spice - You Tube Search Page

bruce-campbell.blogspot.com - Bruce Campbell Blog

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