Is the Juice Worth

The Squeeze?

  • Work

    Rocket Highlight
    Case Study

    Case Studies

    • Caress
      Caress
      Caress Body Wash
    • Mr Big
      Mr. Big
      Mr. Big Video Case Study
    • Jarritos
      Jarritos
      Jarritos Video Case Study
    • NHL Winter Classic
      NHL
      NHL 2011 Winter Classic - Social Media Activation
    • Rocket XL
      Multiple Clients
      Latest Work
  • Clients

    Rocket Highlight
    • NHL
    • Dove
    • Cholula
    • Caress
    • Clif Bar
    • Q-Tips
    • Dentyne
    • Mr. Big
    • NFL Network
    • Vaseline
    • Grey Goose
    • Drambuie
    Gaming
    • Activision
    • EA 
    • Namco
    • Atari
    • THQ
    • Capcom
    • Vivendi
    • PlayStation
    • WB Interactive

    Entertainment
    • Warner Bros
    • Universal Studios
    • Jakks Pacific
    • Paramount 
    • Sony TV
    • Focus Features
    • Spike TV
    Retail
    • TJ Maxx
    • Marshalls
    • Ikea
    Tech
    • Samsung
    • LinkedIn
    • Sony Electronics
    • Alienware
    • MadKatz
    Personal Care
    • Dove
    • Vaseline
    • Caress
    • Q Tips
    • Ponds
    • Old Spice
    Beverage
    • Grey Goose Vodka
    • Jarritos
    • Sidral Mundet Soda
    • Guayaki Yerba Mate
    • Drambiue
    Food
    • Cholula
    • Galaxy Cheese
    • Sour Patch Kids
    • Mr Big Chocolate
    • Maynards
    • Dentyne
    • Stride
    • General Mills
    • Halls
    Automotive
    • Harley Davidson
    • Toyota
    • Lexus

    Sports
    • NFL
    • NHL
    • Nike Golf
  • About

    Rocket Highlight

    Rocket XL is first and foremost an ideas agency. We are a group of passionate evangelists for some of the world's favorite brands. And we are a group of happy people who love what we do! That's important when you're creating love for client brands.

    Be relevant today.

    A big advantage to having proprietary analytics is that we provide social insights which are relevant today. We identify trends. We act on them. This means that our campaigns are contextually meaningful and cut to the core of what matters. Taking the precious insight, we marry it to a product truth. Ta da! That's how you make a campaign that sticks.

    Is the juice worth the squeeze?

    We can build the most elaborate mousetrap. But if the mouse doesn't want to play then it doesn't do its job. It's the same with any communication campaign. Burden it with layers of complexity (either messaging and technology) and we already can count on one hand how the results will measure up.

    We're not going to send your target audience jumping through hoops. They're not show dogs. From "Liking" a Facebook ad to interacting with a digital billboard, the juice is the good stuff that we produce. And to get to there, we also consider what we're asking our consumers to do? Are we talking to our demographic – or to ourselves?

    It's our job to understand how people act and react – especially in this rapidly evolving digital landscape we live in. We want to build things that consumers want to engage in. It's fun for them. It gets results for you. And it makes us happy. That, my friends, is why the juice is worth the squeeze.

    Rocket XL
    Freshly Squeezed since 2002

  • Contact

    Rocket Highlight
    • RXL
      Los Angeles
      201 N. Westmoreland 130
      Los Angeles, CA 90004
      213-201-6200
    • RXL
      New York
      415 Madison Avenue 2nd Floor
      New York, NY 10017
      212-613-4964
    • RXL
      Toronto
      33 Jefferson Avenue
      Toronto, ON m6k 1y3
      416-306-6642
    • Questions
      Inquiries